-submitted by the Canadian Premier League
Rights include the Canadian Premier League, Canadian Men’s and Women’s National Team matches including International Friendlies, Concacaf Nations League and Canadian Championship.
TORONTO – August 21, 2018 – Canadian Soccer Business (CSB), the commercial representative of the Canadian Premier League (CPL) and Canada Soccer, announced today that ThePostGame will partner with the CSB on the sales and strategy of its global media rights.
ThePostGame, a leading digital sports content and marketing agency, will represent global media and broadcast rights related to CSB’s core assets including Canada’s National Teams, along with all rights associated with the CPL, Canada’s professional men’s soccer league set to debut in 2019.
“The buzz for the creation of the CPL is already significant and our own Professional League is filling a void in the Canadian landscape. That excitement for soccer in this country will continue to grow as Canada’s Women’s National Team continues to excel and begin their journey to the FIFA Women’s World Cup France 2019 and as the Men’s National Team prepares for qualification for Qatar in 2022. The expansion of the Canadian Championship as a true coast-to-coast Championship, with a Concacaf Champions League berth on the line, makes the media opportunity truly unique in the marketplace,” said Scott Mitchell, CEO of Canadian Soccer Business. “With the emergence of many new bidders for media rights we’re excited to have partnered with ThePostGame, which is uniquely positioned to be working with these dynamic media companies.”
Launching in 2019 and expecting to grow to 24 clubs by 2026, the CPL continues to build momentum and excitement in Canada. Seven of the inaugural CPL clubs have already been revealed: HFX Wanderers FC (Halifax), York 9 FC (Greater Toronto), Forge FC (Hamilton), Valour FC (Winnipeg), Cavalry FC (Calgary), FC Edmonton and Pacific FC (Vancouver Island).
“It is exciting to be working with such a progressive property,” said David Katz, CEO of ThePostGame. “As the first major national sports league born in the purely digital era, the Canadian Premier League will work alongside its forward-thinking media partner to craft a new paradigm of partnership.”
As the only professional league sanctioned by Canada Soccer, CPL teams will compete for the Canadian Championship in a tournament that includes other professional and semi-professional teams operating in Canada and serves as a qualifier for the Concacaf Champions League.