Mr. Maestracci;

I am a fourth generation Canadian, borne in Quebec, a sibling of 4, living in Ontario. Professionally, I'm an entrepreneur, educated in Canada, built an international communications business, sold it, and am now building another. My involvement in soccer started when I was 9 years old through a community club program called St. Andrews Soccer Club. It was here that I learned to love the game, developed my sense of team values, learned to respect others, work hard, compete hard, and take pride in our accomplishments. Yes, your organization has a history and has contributed to my Canadian identity in more ways than just the game itself.

It is difficult for me to sit back and watch how the CSA operates today evidenced by your framework document. I am very disappointed as a Canadian soccer supporter to see yet another publication from the CSA of such inconsequential effect. A strategic framework must take into consideration at the very least organizational challenges (internal and external), an assessment of finances, strategic partnerships, uses of technology, and a vision for the future. Frankly, a document consisting of a few more pages than seven and packed with facts assembled from day-to-day operations based upon organizational policies. Mr. Maestracci, this document reflects poorly on you.

Good organizations have vision, are in constant communication with their internal and external constituents, have a clearly defined mission, a structure of operation, the ability and determination to accomplish goals and strive daily to improve.

Finances, practical thinking among staff members and exceptional leadership are essential threads to the fabric called organizational competence. My criticism reflects on your organizations competence which is a must have in your fight to remain viable. I am of the opinion the CSA is at a cross roads with in our society; is it a viable organization with significant social value, or a defunct self absorbed collection of people promoting self importance based on other soccer nations success in "the beautiful game"? Your publication draft tells me the CSA is in a very deep hole and concerned about a cave in.

In closing, I suggest you direct your peers and staff members to go back to the drawing board and start again. Produce a strategic framework for the CSA. Lead this nation's game of soccer into the future. Demonstrate to your constituents that the CSA has leadership, embodies the sprit of the game and possesses a sense of responsibility for the dreams and values our children and young athletes gain through participation. You, the board, and your chosen staff are the governing body of soccer in Canada; be accountable.

Best Regards

Jeffrey J. Valliant
CEO Cygcom
www.cygcom.com